Beware. Those of you who have posted personal information online might be under surveillance. Job candidates who maintain profiles on social networking sites, may want to reconsider its content. Employers are now increasingly using social networks to assess job applicants, verify CVs or even find ideal candidates based on online profile. As is true with any other domain, recruiting is forced to acknowledge the area, which has the highest footfalls or coming together of professionals outside their normal work spheres. The trend that started a few years back in the tech industry is fast spreading.
To understand this concept, recruiters say, one has to start by understanding the psychology of job seekers. Recruiters broadly classify candidates into two types - active and passive job seekers. At any given time, only a small percentage of the workforce is actively looking for a job. That is, they are posting their resume on job sites, or actively checking jobs boards. However, a larger and potentially better pool of candidates are those people who are gainfully employed at the moment, and maybe not actively looking , but who would be open to relevant offers.
"Experience has shown that the active job seeker is not the right person to target, specifically for middle and senior level positions. This is because the right candidate who will fit the job does not even apply or has his bio-data in a job site or even thinks of applying. How do we reach such passive candidates, or potential candidates is a million dollar question which is always haunting Executive Recruiters around the globe?," says Kris Lakshmikanth, founder CEO and MD, Headhunters India. "We call these "passive candidates" and it's hard to find them outside of sites like LinkedIn," says Elizabeth O'Donnell , director international , LinkedIn.
With the emergence of the concept of blogs and social networks such as MySpace, Orkut, Facebook, Linkedin, a growing number of people are leaving significant online footprints. "As the clichéd 'war for talent' hots up talent managers are being forced to resort to taking unconventional and 'out of the box' measures to cope with this shortage. An online social networking site provides an unbiased , unmotivated and easily accessible source of checking out a potential employee without compromising his or her privacy," says Shiv Agrawal, ABC Consultant's CEO.
A major plus in the case of such sites is that people often share their personal details such as mobile numbers, addresses and designations on such sites. This becomes an invaluable source for talent hunters to track down otherwise elusive top managers.
India is not very far behind in catching up with the trend that started in the West. Social networking websites are the hottest additions to the Indian 'web-space'. India is catching up very far, very fast with this trend. "For LinkedIn, India is our fastest-growing country in terms of membership and it's also one of our largest markets.
Since Indian professionals are very well versed in technology, in general, technology-based trends can take off very fast. And when it comes to employment issues, culturally speaking, India is more similar to the US mentality of job m o b i l i t y, rather than a country like Japan or even some European countries, where there is still the concept of having a single employer for life," says O'Donnell .
These networking sites have changed everything as recruiters can access entire personal networks, before interviewing a candidate in person. A survey conducted by Viadeo, an online business social network , found that one in five employers have searched web for for personal information on candidates and 59% said this information influenced their decision.
So if your online profile is increasing your visibility among the headhunter community, it might also jeopardize your chances of getting the job. "Perception is more important than reality. I have seen reference checks working badly against a person and he being rejected, because somebody knew him 10 years back. In such cases, we bring it to the knowledge of the client and provide him alternatives – people with whom the candidate has worked in the last 5 to 7 years to check with," says Lakshmikanth.
Recruiters are increasing indulging in the practice, often referred to as 'informal reference checking.' Generally recruiters and potential employers call references after a final face-to-face interview. The names of the referees that are provided by the job seekers are most likely to provide a positive recommendation. Because online contact lists are typically accessible to all, hiring managers can quickly identify relevant contacts and confidentially message these people through the networking site.
Recruiting experts say that job seekers should be careful about choosing people to connect with on networking sites. An old adage says 'A man (or woman) is known by the company he (or she) keeps' . Comments and recommendations on these sites are a big plus for employers and recruiters.
Informal reference checks are a new trend in India. Recruiters have been using networking sites for informal checks and now the companies have joined them. "From the company's point of view, it saves time. At no point of time, they mention to the person with whom they are talking that they are considering the candidate for their company . The real reference checks are made once the offer is finalised," says Lakshmikanth.
But isn't it wrong to enquire about someone without his knowledge? In the year 2007, however, it looks like a fair game. Though people might question this practice, it is always better both for the company and the candidate to belong to the same cultural setup.
"In India, a formal reference check is often an exercise in futility as we as Indians are typically reluctant to give any sort of serious negative feedback on someone who we know. I personally see no harm in doing an informal reference check as long as the candidate is not harmed ( e.g. we speak to his existing employer and put him at risk)," says Agrawal.
People, however, question this based on ethical grounds. How far is it right to judge someone based on opinions and information gathered online? "Everyone's got a bias, so the trick is to either gather enough opinions, or figure out whose opinion would most likely correspond to your own, in order to form a proper judgement," says O'Donnell Online profiles have now become both a caution and an empowerment for a job seeker.
"Social networking sites such as LinkedIn are more than just a tool to get a job; it can be a great tool for advancing in your current job. People use LinkedIn to identify sales & business development leads, to find suppliers, to ask questions, to find job candidates, to source expertise, to make introductions, perform reference checks, research people, and many more tasks," says Liz.
"Its more like an insurance," says Lakshmikanth. "Tomorrow you may really want a job. You are in the radar of a headhunter if your profile summary is available on the net. You never know when you need to cash your insurance ," he adds.
Remember, anything you put up is potentially public information . Be mindful of the privacy settings on the site. Keep your network of high quality - your network is a reflection of you, so make sure you know it well.